Following my passion…
Art is a spiritual and philosophical process.
It is writing and drawing. It is sounds and words;
My ink is drawn from the beauty I see around me, in everything, putting it in the elegance of Arabic letters and calligraphy. I envision art in a remarkable manner infused with my Arab identity.”
About Ammar Al Mahmood
I started showing an interest in art from a young age and moved from one stage to another. In secondary school I began a different journey with my art teacher when he noticed one of my drawings and encouraged me to take additional training in Arabic calligraphy. This was the beginning of an infinite journey with the shapes, drawings, and markings of Arabic calligraphy. Over the course of more than 15 years I gained knowledge about Production and Mechanical Engineering, Architecture and Computer Graphics, all of which brought me to a unique direction. With every piece of information I learnt I discovered that all the directions led me to the art and drawing of calligraphy with a different vision and an intense study of what is to be accomplished. This journey deepened my vision of art and calligraphy, and brought me to the threshold of an advanced stage in my creative strength.
“The craftsman works with his hands, the professional with his mind, and the artist with his heart and mind and hands.”
- Goethe
Art is a vast sea that inspires adoration and beauty. Through my long and diligent work with the private and government sectors, I came to a decision that has resulted in reinventing myself as a full-time self-employed entrepreneur through the establishment of my company.
Allah (God) is Beautiful, He loves beauty
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God loves (you) if you work to achieve perfection
— Prophet Mohammed – Peace Be Upon Him
My experience in design, art direction and communication covers various kinds of projects presented to a high level of people from royal families, leaders, governments and those in the private sector. My scope of delivery encompasses clients based locally, regionally in the GCC and worldwide. The services my company offers are structured to understand our clients and their culture in order to deliver creative, high-value, luxury designs, and to come up with high-end quality products and services through Branding & Identities, Publications, Calligraphy & VIP giveaways and Art Direction.
The variety of these skills, the gradual stages of my scientific and practical life, all come together to create an idea and develop innovative output, which are then applied to the stages of production and implementation of a concept.
Because I have worked in many fields I am able to dig deeper into issues and apply my varied knowledge to a number of different situations. This helps me to come up with solutions to a wide range of different problems, issues, and situations. And, depending on the circumstance, I can assist you to achieve your ultimate goal – whether it’s branding, a gift, a work of art or a unique communication.
At the end of each experience I have become surer that God led me to the visual arts and creativity in calligraphy. After every experience rooted in my mind and heart I find a special fingerprint in all that I do … to tell the story of Arabic calligraphy with the finest and best image … linked to our culture and our history.