The 2013 Dakar International Rally was the 35th running of the event and the 5th successive year that the event was held in South America. The drivers / racing trucks started racing on 5 January, more than 8,500 km in 14 stages, across unforgiving territory in Peru, Argentina, and finished in Chile on 19 January.

Project Details: We received the project for the Saudi rally Dakar driver Turki Al-Sudairy with enthusiasm and deep passion, to come up with a strong and creative idea. We put a special touches using Arabic calligraphy with Arabian horse shape on the racing truck, reflecting the meanings of power, speed, originality, heritage and the beauty. The main idea is designing and having the Arabic Calligraphy included poetic verses from his late grandfather Prince Mohammed Al-Ahmad Al-Sudairy, through the harmonious integration of the mixture of poetry and the Arabic letters in horse shape and linking them to the main structure of the racing truck. It was honer to be part in this project.